The 12 Principles of…

The 12 Principles of… is a series of short videos, each set distilling one visual discipline into twelve essential principles, one principle per video. Six sets, seventy-two short lessons.

Sets

The 12 Principles of Animation

Twelve short lessons on the classic rules that make motion feel alive, from Squash & Stretch to Appeal.

The 12 Principles of Color Theory

From the color wheel to meaning: how hue, value, and harmony shape what we see and feel.

The 12 Principles of Composition

How to arrange a frame, from the rule of thirds to negative space, so the eye knows where to go.

The 12 Principles of Design

The building blocks of visual design, from balance and contrast to rhythm and unity.

The 12 Principles of Typography

How type works, from hierarchy and kerning to line length and font pairing.

The 12 Principles of UX / UI

Principles for interfaces people understand, trust, and enjoy using, from feedback to accessibility.

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